Organization after Social Media
Geert Lovink and Ned Rossiter, 2018
These days, strategic considerations for political organization no longer bother with mediation, representation, and identity
politics. Instead, the key question revolves around the design of new (sustainable) organizational forms.
Many have already identified social networks as a conspiratorial neoliberal invention that, in the end, only benefits the global elite. Think of the vampire data mining economies made possible with all your searches, status updates, likes, etc. The algorithmic modulation of networks generates patterns of data that hold economic value for social media corporations and finance capital.
It is tempting to say that the network is the dominant form of the social: a programmed life under permanent surveillance. What can replace the corporate walled gardens such as Facebook and Twitter? Our answer to this question is a firm and open one: a federation of organized networks, sustainable cells that operate as secret societies.
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